Whether you create trending content or evergreen content, the one thing you must do is create content that your audience wants to engage with.
It doesn’t matter how wonderful your content is if you can’t get your audience to engage with and take action on what you are sharing. While traditional SEO methods still help to get your content found, it’s audience engagement that drives your rankings these days.
When people engage with your content – by liking, commenting, and sharing, signing up for your mailing list and buying your products and services – search engines and social platforms notice that your content is worth paying attention to.
So, what types of content do users engage with the most?
The following content types are generally the most engaged with across all niches and markets. That being said, however, you do need to know your audience and what they from you.
Content Type #1 – Video
Video is by far the most popular type of content online right now. YouTube, as much as being a video repository, is also one of the largest search engines in the world. If you create content that entertains as it informs and educates, your videos will provide you with significant engagement.
Content Type #2 – Podcasts
Podcasts are giving video content a run for its money in the popularity department. Audio content in the form of podcasts gives your users content they can consume on the go. Most people I know listen to podcasts while walking, driving or even cleaning house.
A well-done podcast can offers the opportunity to create a loyal following if you direct listeners back to your website, forum, or Facebook group where you can ask for feedback and continue the discussion.
Content Type #3 – Blog Posts
Yes, blog posts are still popular content and offer opportunities for audience engagement if you are posting on topics that offer your readers solutions to their problems. Follow the one problem, one solution formula and create posts and content upgrades that address your readers needs and you will reap the rewards in the form of subscribers and sales.
Content Type #4 – Webinars
Webinars can either be live or automated, although if you’re looking for engagement then you’ll have better results with a live broadcast. Webinars offer opportunities for engagement in a couple of ways. First, by having people sign up to attend your webinar you are getting them on your list. Second, having an open chat or Q&A session as part of your webinar offers your audience a chance to talk directly with you and get to know you better.
Content Type #5 – Free Ecourse
Email marketing is still one of the best ways to engage with, and build relationships with your audience. The personal nature of email means that you can really get to know people on a one-to-one level. Creating a 3, 5, or 7-day ecourse gives you the chance to develop a dialogue with your subscribers by asking for feedback and questions throughout the course. You can then use the information you get to create more content that addresses your readers’ issues and offers them solutions.
Content type # 6 – PowerPoint Slides
If you offer webinars, video content, and ecourses, PowerPoint Slideshows can offer another underutilized way of engaging your audience. Slides are visual in nature and allow your users to consume large amounts of content in a relatively short amount of time because of that. Posting your slide decks at a site like SlideShare.net can open you up to a new audience you might otherwise never engage with.
Content Type #7 – Interactive Content
It makes sense that content that requires interaction would also yield a high level of engagement. Things like surveys, polls, and quizzes are great ways to learn more about your audience and find out what they need.
One thing to remember when creating content is that everything you create must have a purpose. Whether it’s to make a sale, get a click or a signup, or just to have the user share on social media, you must know what that purpose is. How well you get your purpose across and meet your audience’s expectations will drive the amount of engagement you get for your content.
Using the content types listed here will give you a head start on creating content that drives engagement, resulting in better relationships with your audience, and more sales and signups for you.
What’s your favorite content type for driving engagement? Share in the comments below…