Mention SEO to many people and they run a mile. I don’t know why SEO is such a “dirty word” because it’s something that every online marketer needs.
If you can generate powerful SEO using the following 7 steps to include in your routine, there is sure to be a benefit for you.
With the benefits in mind, what do you need to make the best of SEO?
The power is in the formula and these 7 following steps outline the basics for every project you do. Become successful at one, then rinse and repeat. How many times do you hear this from top marketers? A LOT I expect because it’s true!
The Seven Steps To Powerful SEO
- Buy an aged domain.
If you’re starting out with a new venture, it’s best to buy an aged domain that already has some authority if possible. There are places you can go to buy sites with good metrics like buy-PR.com or you can search for some on expireddomains.net. It’s best to look for PA (Page authority) and DA (Domain authority) of more than 20 ideally. Also it gives you Trust flow (TF) and Citation Flow (CF) that comes from majestic. The closer these are together is better for you, but try to be sure that each is over 15 if possible. Anything 10 or over is ok, but it may take a little more work to grow that trust up to the level you need.
This step can also be taken up by a higher authority website such as Amazon. If you sell items on Amazon for example and you want them to rank highly, this is your “aged” or authority domain.
- Social Syndication.
This is where you set up different social profiles attached to your domain. Check out my article on social seo here. Linking social account to social account and to the website from each as well as from website to social profiles is something you will need to do. This is about the only time these days that this type of “wheel” is done because social has so much influence. It also tells Google that you have profiles elsewhere and your website.
- Finding the “secret words” – Choosing the right keywords.
It may be #3 in the list, but that is only because of the sequence. Finding and choosing the best keywords to use is vital to your content and getting it to rank. When you’re starting out, this can prove to be a little daunting, but when you get this right, it brings in big dividends. The best things to look for are keywords or phrases that have high search volume and low competition.
You can find a lot of tutorials on keyword research and the basics. The rest is down to testing and using tools to help you. Market Samurai is a good keyword research tool that I use.
- The Competition “Hack”
You want to outrank your competition right? So, having found your perfect keyword you need to go out and study your competition to know what you have to do to be able to outrank them. This is not hard to do if you have tools (like Market Samurai), but it can be a little time consuming without them. Again, you will be able to find courses on how to do this.
You need to find out what text the competition uses (called anchor text) to link to their site so you can copy it. Be careful in the ratio of these text links you use. It’s better to use about 7% highly targeted anchor text and the rest longer phrases, things like “click here” or “check out this content” and variations of the url of your page or post (eg with or without www or http etc). The use of “contextual” links, which are links that are placed the main copy of the content. These are the most powerful to use, so keep these for the higher authority sources if you can. You can also use this method to interlink your pages and improve the internal link juice in your site.
Don’t skip over this process because it’s vital to your success.
- Building Your Foundation
Now you have your keywords and know what you have to do to, it’s time to build the foundation that the rest of your content is going to “sit on”. You can target to a more general audience within your niche, or you can target closer to a “micro niche”, which is within the general one. If you target the wider one with a website, it’s best to use your main page as a “hub”. To build authority (search engines like to see relevance, but also great value to the visitor) you can split your site into categories that are more targeted areas within your niche. If you use WordPress, then it’s a good idea to use the “silo” technique, which is a series of posts or pages that are based specifically on a niche area within your main topic. An example, if you covered pain relief, could be a silo on back pain and another on neck pain. You can have as many silos as you want.
If you work with single page sites, or just want to work from social media, you need to target the descriptions closely to the market you’re aiming to reach. Remember that your main keyword needs to be in the description, title of the page and header of the content. If it’s a keyword phrase, be careful not to have “direct match” in all 3 places or you could over-optimize.
- Communicate with Google
This area is ongoing because it’s your content. If you are a blogger, regular content is necessary to keep the search engines coming back to index pages on your site. Relevant content to your niche (or more targeted in your silos) is vital to ensure you get ranked in the right category and your content is shown to the right audience.
This is what is known as your “on site” SEO.
- Getting “Votes”
This is where you find places to get links from naturally. The higher the authority link to your page, the better. It’s not always just the link though, the content matters too. The authority site that delivers the link will want relevant and top rate content posted. This will improve the quality of the “vote” and therefore boost the authority of your own content.
When you do your research into competition, you will find out how many links they have and you need to better them, or find higher quality links. You may only need one more link to beat the rank of your main competitor, but remember to be careful in the ratio of anchor text as mentioned in #4. If you’re selling affiliate product, or perhaps selling on Amazon, the links you get will impact on you ranking higher than your main competitor.
If you’re a local business, you need to get listings in local directories and more “niche” based directories. You may only need to find one more directory than your competitor, or simply purchase a sponsored listing to be able to outrank them. If you’re interested in finding out how to rank your local business, I have a course based on that subject that goes through all of the steps that are listed here, and showing how to set up these listings the right way. It’s a good idea to start from a local base and build your authority “outward”, because it’s more likely to be long lasting that way. Find out more about the Local Domination SEO course Here
Social media is a great way to help this along, especially if you can get your content to be shared.
Whatever your task, finding a way to dominate the search engines is a good way to boost your efforts online. Yes, you can do the work via social media, but these 7 steps to powerful SEO can automate the process of selling for you. Good ranking equals more opportunity most of the time. You have to have compelling content of course and that is why it’s vital to test to find out what converts. The more powerful the SEO you do, the more likely it is that you will see better results.
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