When your blog is the center of your online activities, blogger burnout can really harm your business.
What do you do when the “shiny” wears off your blog? You know what I mean… it used to be fun to get up and blog every day. There used to be more to write about than you could possibly cover in ten years of blogging. But now, the writer’s block has set it, you don’t have a clue what to say, and it feels like just one more chore to get done.
But wait… (famous last marketing words)… your blog is the hub of your business. All your marketing, traffic, and social media spokes lead back to it. When readers show up and there’s no new content and your blog has that silent, empty feeling, they’ll know you’ve lost your blogging mojo. And that can deal a blow to your business that can be hard to recover from.
So, how you do overcome blogger burnout and find joy in your blog again?
Overcoming blogger burnout starts with reflecting on your blog and why you started it in the first place.
Here are five ways you can start that process and end up feeling re-energized and ready to start blogging again.
Tip #1 – Reflect on what you love about blogging
Chances are you’ve been so caught up in the business of blogging, that you haven’t thought about why you loved the medium to begin with. Unplug for an afternoon and think back to your early blogging days – why did you want to start a blog? What really got you excited back then?
- Finding your own voice and platform?
- Planning your content and making it happen?
- Watching your readership grow and follow you into other places?
- Making money?
Use a journal and capture your thoughts on what brings you blogging joy, so that you have a record for the next time burnout strikes.
Tip #2 – Read your early posts
How long has it been since you’ve read your early posts? Going back to look at them may make you cringe, or it may make you proud of your early efforts. Either way, the enthusiasm you felt for your topic probably still shines through.
Try and see the post through your reader’s eyes. If someone today came along and found that post, what would they think?
- Now, ask yourself a few questions:
- What’s good about this post?
- What needs to be improved?
- What’s changed since you wrote it? (Consider changes both in the market, and in yourself. Do you still believe in what you wrote back then?)
- Could it be updated and freshened up with new graphics in order to give it new life?
There’s nothing wrong with freshening up old content. In fact, I’m going through this process right now on my own blog. (And yes, some of my early posts are really, really cringe-worthy!)
Tip #3 – Reconnect with your readers
When you start getting burnt out on your blog, one of the first things that falls off is your connection to your audience. Unless you’re interacting with them in a community setting (like a forum or Facebook group), it’s easy to feel that if you’re not giving them new content you don’t have any reason to talk to them.
Reaching out to your audience can be one of the best ways to overcome blogger burnout. Let them see the human side of you, your struggles to be successful as well as all the stuff you do well. Some ways you can do this include:
- Start a Facebook group (if you don’t have one already)
- Create a quiz or survey for them (you’ll get new ideas for what to create from this too)
- Have a contest or
- Host a challenge
None of these interactions require you to write blog post if you’re still not feeling it. However, they will give you new ideas and may light your blogging fire again when you see what your readers want.
Tip #4 – Change your blog’s look and feel
Sometimes only a drastic change will do. Maybe it’s been awhile since you changed your theme, and your blog looks like it was made in the 1990s. Maybe the colors and layout don’t reflect you or your business now. A rebranding of your blog is not necessarily a bad thing, as long as you’re not changing it up every week or two. (That’s not burn out, that’s sheer boredom!)
Other ways to change up your blog’s energy and appearance may be to add more visual appeal – many blog visitors actually prefer images and video to text.
Tip #5 – Do one thing
Overcoming blogger burnout is not going to happen overnight. Pick one thing you can do today to help you find the joy in your blog and then do it. Go back to your list of things that brought you joy in the beginning of your blogging journey and choose one to work on.
Your blog is too important to your business to let it become just one more chore. Your readers deserve the best you have to offer them, especially your joy and enthusiasm. They can find facts and information anywhere, but it’s your unique voice and energy that keeps them coming back for more.
Having a strategy in place to deal with blogger burnout will go a long way toward helping you overcome it when it strikes, or avoid it altogether. Put these tips to use and you’ll find yourself enjoying your blog once again.
Thanks for being here!
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