You may already know what it’s like when people talk about SEO algorithms. There has been plenty of activity and chat about what Google, in particular, does to try to prevent “manipulation” of the search results.
This is why we now have Panda and Penguin. These are based on quality content (Panda) and the prevention of “content for the sake of it” and spammy backlinks (Penguin).
Backlinks used to be the way Google ranked things. In other words, the site with the most links would be at the top. Of course, this led to poor results based on what people were actually looking for. The penalties for non-relevance of content to search can be quite harsh, but those who ignore them really deserve to be “left out in the cold” as it were. Those of us who are more adept to providing quality content are looking to improve the choices people have and provide better services.
There Is No Real Need To Panic Over Algorithms And SEO
If you’re an ethical marketer looking to get your site ranked on Google and the other major search engines, you should really not worry about doing your SEO. People panic because they think it’s complicated. It may be complex in some ways, but SEO is basically very simple and very important.
In fact, Google themselves give us the clues to see what they accept and don’t accept. They can’t avoid it and it puts them at a distinct and obvious disadvantage. By just checking the first page and the top 10 organic listings (those listings that are not “ads”), Google tells us what is acceptable for the keyword in their opinion. They are giving us all a chance to figure out what their SEO algorithm will accept.
Don’t Go Do Everything The Google Says Not To Do To Comply With The SEO Algorithm.
Google has said that it wants to prevent SEO’s from ranking. So, when Google says it doesn’t require the keyword meta tag field any more, what do you think they may do if you immediately go out and remove your meta keywords just because they say so? Do you think it could be ways for Google to think they have found out where the SEO’d sites are? Check out the first page results based on a random keyword of your choice.
I did a check on the top 2 sites for Electrician Cardiff. The top result was Yell.com and there was a keyword section. The difference was it didn’t mention meta. Number 2 was from the well-known Yelp site. Checking the page source (right click on the mouse and choose “view page source”) and using the “find” option, put in keywords and you should then see the keyword list. As shown below:
It’s interesting how many use the meta keywords tag. Check it out for yourself when you have a little time.
It’s also a good thing to check the Title and Description to see if the main keyword is mentioned in them. These may be related keywords that are deemed 100% relevant by Google (eg lawyer and attorney are essentially the same). Some advise that you can over optimize and get a penalty. If you see the top 10 using the keywords in their titles and descriptions (and maybe in their brand and domain names too), do you think you will get a penalty if you were to do the same? I doubt it.
Penalties happen when you’re careless or spam the heck out of things. If you keep providing quality content and have a well optimized website, the chances are you will be ok. Don’t forget that algorithms are not something to be afraid of. Use the clues that are put there for everyone to see and take advantage of the information provided to figure what the SEO algorithms are likely to be.
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