It’s Christmas Day, presents are bought and wrapped, and the tree is glistening with cheer. Food is prepared and its scent fills the air. “It’s the most wonderful time of the year” Isn’t it?
Christmas Day might be wonderful but the preparation hard work. No different from when you’ve finally published a killer post. I’ve considered escaping to a warm, relaxing Pacific Island this year. Fiji, Bali, Hawaii all appeal.
My children wouldn’t approve, because our family traditions are now well entrenched. Memories of our car breaking down in the middle of a 450 mile trip from Sydney to Melbourne to stay with friends for Christmas doesn’t help. We arrived 2 days late – along with a new car engine. We did, however, spend one very happy Christmas Day picnicking and swimming at a tropical rainforest lake in the north of Australia.
Have you spent Christmas holidaying? If not, where would you love to go if you could?
So now “It’s beginning to look a lot like Christmas” what can this teach us about blogging?
I’m sure we’ve all received gifts that suit the giver more than ourselves. I won’t give examples so as not to offend. I understand, it’s not always easy buying for someone else but we need to think about what people want and need.
It’s just like when you promote products and services on your blog but, thankfully, you’re not trying to suit so many individual tastes. You are already writing for those who, in general, want what we are selling, and try hard to meet their needs (or should do.) You wouldn’t gift chocolate and sugary treats to those on a diet, or promote them on a health blog.
Gift Giving and Receiving
Just like giving presents at Christmas giving away free resources on your blog is always appreciated. It’s one of the very best ways to bring repeat visitors, and to build an email list. A large targeted email list is “The Best Gift Of All”
Adding Our Personality
Although we buy our gifts to suit others, we add our own touch through the wrapping paper, bows and decorations we use. The way we decorate our homes for Christmas also reflects our personality.
With blogs adding your own touch helps you stand out and become known. Your own stories make your posts unique.
Just as we do our homework to find the right gifts, at the best price, we research for our blog posts. We look for quality and value.
It’s the extras that make Christmas special. Giving a gift without wrapping it is like writing a blog post and not promoting it.
Planning and writing our posts in advance reduces our stress levels and gives us time to edit where necessary. Leaving my Christmas preparations until the last minute tires me out. Each year I vow to get as much as possible out of the way early. (Some years I succeed!).
Making Your List
Just like Santa, we “Make a list, and check it twice”. For Christmas, it’s a list of gifts and food ingredients to buy. For blogs, its content and social media calendars, and lists and notes for future posts.
As with our Christmas food preparation, we gather all the right ingredients to give our readers a delicious treat, with tasty marketing messages.
Not just the ordinary Sunday roast, we cook Turkey, add stuffing and cranberry sauce. We have baked goods, Christmas Cake and Pudding. Contrary to what is often thought, most Aussies don’t “throw a shrimp on the barbie” (BBQ) for Christmas. What do you eat for your main Christmas meal?
Deck the Blogging Halls
Baubles, and streamers, adorn our rooms, lights and blow-up Santas our gardens. Although I don’t recommend filling your blog with annoying sparkly gifs, we decorate our blogs to make them attractive. Videos, images, infographics all add to the appeal.
Just like the Elf on the Shelf watching our behavior, so do our Social Media followers. We must watch what we say and do so as not to offend. The last thing we want people saying to us is “You’re a Mean One, Mr. Grinch”.
When Christmas day arrives, all the preparations made, we have time to reflect and as Deborah says in her recent PAC post “The Holidays Should Focus On Gratitude”
Now “All I want for Christmas” is you to add your own observations by commenting below.
I sincerely hope you “Have Yourself A Merry Little Christmas”
If you are interested in buying gifts for fellow bloggers then please check out our PAC shop
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