What Do You Blog About?
How do you come up with ideas for what to blog about?
How many different topics do you blog about?
I know, you probably have a specific niche and topic that sets the tone for your blog.
But within the scope of that niche and topic, how many different things do you really blog about.
What category should you put your next blog post in?
You organize your blog into categories, right?
There’s a reason for that.
It helps you develop blog posts for each of the main categories that define your blog, right?
But you can’t just keep putting up blog posts that repeat things you’ve written about before… maybe several times, maybe many times before.
You want to give your readers something new and exciting, something they haven’t heard from you before.
You feel like, “wow, I can’t write about that again.”
Short Case Study
If your niche is dog training (I always like to use dog training as an example, put a smile on my face 🙂 – you keep talking about it over and over.
Your readers must be getting tired of hearing the same old things.
You want to write about new topics, new exciting things that they haven’t heard about before.
So you do some research you see what other people are talking about.
You find experts from related areas, maybe “dog re-homing and adoption,” or “breed discrimination legislation.”
You bring diverse information from these experts to your blog.
That’s called content curation.
Or you learn about these things yourself, and create your own original material on a wider variety of topics and in many different categories.
You want your readers to learn everything possible about dog training, right?
Not So Fast
Well, here’s the thing.
You can’t bring every aspect of your niche to your blog.
Your personal brand, your authority, has to be related to just one thing… like “dog training” as opposed to “everything in the world about dogs.”
The more narrow you can make your blog’s purpose, then the more people will see you as an expert on that specific segment of your niche.
The more diverse and different things you blog about, the more diluted your authority will be on your main topic.
And the less targeted your audience will be.
Who is your target audience?
You must get clear on that because you need to focus sharply on what kind of content they are looking for.
These are the things that you need to develop in your next blog post.
Don’t tell yourself you can’t write on a topic because ‘I already wrote about that before.’
It’s okay that you already wrote about it.
Do it again.
And then a few blog posts later, return to the same topic.
Deliver Your “Stump Speech”
As a blogger, you want to think like an author on a book tour.
Think like a politician.
Think of your favorite inspirational speaker.
All these people use what, in politics, is called a “stump speech.”
That means they basically have one speech that they deliver over and over everywhere they go.
The words might be a little different, the examples and stories they use may vary, but basically it’s the same old speech… over and over and over.
How Effective Can The “Stump Speech” Be?
Most people think the “stump speech” sounds like a bad method for bloggers to use.
But it’s not.
That’s because “fans” of the author, politician and inspirational speaker really don’t want to learn something new from their favorite speaker.
They anticipate what they’ll hear.
And that’s exactly what they want to hear.
They’ve heard it before.
Many times probably.
They seen it in print, heard it on audio, seen the video… Now they want to hear it again.
What Do You Blog About?
You see, if you’re a well respected authority in your niche, your blog post is not intended to deliver unique content and new ideas.
Your purpose should be finding new and innovative ways to present the same kind of material that is your signature focus.
It’s your brand, it’s what gets your message inside the hearts and minds of your readers.
You should be finding new ways to engage and build relationships with them.
Don’t stray from what you always do.
Stick To Your Personal Brand
Your readers follow you because they know what you’re going to say and they expect it.
When you go to hear your favorite inspirational speaker you’re going to be very disappointed if he/she talks about something different than you thought you would.
If your favorite politician is doing a stump speech in your town, you pretty much know what you’ll hear.
If it deviates significantly from that, you will probably be disappointed.
True enough, there’s a chance that it will really grab you and you’ll see or hear something new.
But as a blogger, that’s not really what you’re trying to accomplish when you write your next blog post.
You want to give your readers an experience more than information.
Do everything you can to build an experience with your audience in your next blog post.
If you can accomplish that, you are on the right path.
So, what do you blog about?
Do you ever think you need to come up with new material because you’ve already written enough about your signature topic or theme?
I’d love to hear your comments below.
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