We love curation sites on PAC.
Here are 5 of the best Content Curation sites for 2018.
But first, a question. What is content curation?
Content curation is the process of sifting through all the various sources of content on the web to compile a list of the most informative or interesting pieces to then share with your target audience. When used with content marketing it becomes a very valuable marketing tool.
But how does content curation then help us as marketers?
Well, it depends on how you curate content. Let’s say you write about marketing and social media. Content curation allows you to curate and share the very best content to your channels then at the same time curate your own work into the interesting and valuable feed you have created. You are effectively leveraging other bloggers content to highlight your own. Doing so also then helps build relationships with other bloggers if you then notify them of the share you have made.
Content Curation sites can then also be used to give more SEO weight behind backlinks that you create so helping your Search Engine Optimization in 2018.
Did you know that Pinterest is a kind of hybrid Curation site? The online scrapbooking site started out as exactly that, a site where you could just pin your favourite images onto Pin Boards that you create. Of course, now it has formed into much more of a image search engine with its Smart Feed algorithm. That being said it is still very much a content curation site, maybe more of a new breed of curation site.
So now you know what Content Curation sites are.
We love new sites so the first site to mention is Wakelet. Wakelet came to my attention just a few short weeks ago and I already think it is one of the best curation sites out there.
Jamil first came up with the idea for the online platform back in 2011.
Wakelet allows anyone to assemble collections of links, videos, and images on any topic they like. The idea with Wakelet is to augment traditional Google search results with topic-based, human-curated collections. Wakelet has a unique feature call QuickWake.
QuickWake gives users the ability to paste together URLs or links from various sites. Knit them together to make a story, and publish immediately and seamlessly – without needing to sign up.
You create a kind of temporary Wake (Story) that is not saved to an account. You can then grab the link and email it or share it with your friends.
Here is a short video that shows you how it works
StumbleUpon is one of our favourite curation sites. There is masses of traffic to be gained from StumbleUpon. It is also fully integrated into ViralContentBee and when used together VCB can result in a lot of Stumbles for your content.
We have a Facebook group set up for both StumbleUpon and Pinterest called Stumble and Pin which will bring you in additional Stumbles and Repins
Scoop.it has been around a while now but has lost none of its appeal. It is more a stereotypical curation site and when used to curate others content whilst mixing in your own becomes very valuable to your marketing efforts
Pocket previously known as “Read It Later” was founded in 2007 by Nate Weiner to help people save interesting articles, videos and more from the web for later enjoyment. The content that you gather remains visible only to you unless you recommend what you curate to your audience. Once recommended your recommendations are public.
Flipboard is your personal magazine. A place for all your interests, used by millions of people every day. Janice Wald over at Mostly Blogging first brought Flipboard to my attention with her How to See a 10x Growth in Your Blog Traffic Now with Flipboard article.
All of the curation sites mentioned above are all available as Google Chrome extensions and FireFox Plugins with app versions available all on Android and IOS
5 of the best Content Curation sites for 2018 – Takeaways
The 5 sites above are the ones that I consider to be the best sites to use for 2018.
Others to mention who came close to becoming one of our 5 for 2018 include:
Instapaper (Owned by Pinterest)
Content Curation or Bookmarking Sites are basically social sites where you are not social, but that is not to say you cant be. It didn’t take long for Pinterest to shrug off the curation site label and look at it now.
All of these sites are forms of social sites to varying degrees. StumbleUpon is a thriving social site where you can get masses of Stumbles for your content yet it is still seen primarily as a Content Curation site. By nature, we like to label and categorize and when we talk about content curation sites we do tend to see them as they are labelled, but they are way more than read it later bookmarking sites.
Content curation sites offer you the chance to build second tier links to your main shares. They are a great way to generate additional traffic and lots of it outside of what we all know as the social media sites.
That’s all for now.