Facebook Live – Here’s What You Need To Know
Simply, Live Streaming means that you’re filming videos and streaming them live. So instead of creating content using a camera, editing it and then uploading it to YouTube, you are instead broadcasting and streaming LIVE directly. This is known as raw footage.
For marketers this is HUGE because it will allow you to communicate directly with your audience in a highly engaging manner and will give them the ability to ask questions, have a discussion and get LIVE feedback.
Here are 6 Powerful Tips for Facebook Live Success
Tell people when you’re going to broadcast
If you have a Facebook Page with an engaged user base, then you can significantly increase the number of views you’ll get by preparing people and telling them to look out for your videos. Just post and say ‘Going live at 2pm PST!’ or whatever the time is. Likewise, you can also make these
posts stand out even more by using hashtags or even tagging individuals
Wait for a strong connection
If you have a weak connection then your stream will constantly be interrupted by buffering and it might even disconnect. This can result in a very bad experience for your viewers and that might be enough to prevent them from wanting to tune in in future. To avoid letting this happen, make sure that you have a strong signal first. Facebook recommends waiting for either a WiFi signal, or a 4G one. If your connection is too weak to even get started, then the ‘Go Live’ button will stay grayed out and you won’t be able to post.
Write a compelling description
This is very important. And in fact, Facebook recommends that you have a strong ‘point’ or topic for your video before you go live. This will help people to know whether or not they might be interested in your video and decide to watch. You don’t want people to opt out of watching because the video just looks random – but nor do you want people to watch your videos and then find that they’re not interested in what you’re saying. Remember though, this is a ‘description’ and not just a title. That means you can also sell your video a little.
Invite users to follow
Remember that some people who find your video won’t already be following you. Your audience might include people who found you on the live map, or they might include people who saw your post because a friend liked it. So invite them to follow and you can build a bigger audience. Say hello to people as they sign in to watch you and make sure you also respond to comments. This makes them feel much more engaged as though they’re right there with you!
Experiment with length
Facebook says to broadcast for longer as it will allow you to reach more people. Their recommendation is to go live for at least 10 minutes and the maximum you can stay live for is 90 minutes. However, it’s important to note that there are benefits to shorter content too and this might work better for certain types of content than others. Try different lengths out and see what gets the best response – this is the best way to optimize for your content and your audience.
Go live often and experiment
Go live often and experiment with different types of content. Posting often will also help you to build a bigger audience. Remember that one challenge with live video will be the different time zones. Your aim is to reach as many people as possible and to that end, it can be very useful to post regularly so that you can be found by people who might have missed you earlier on.
Don’t presume that people won’t want to see a certain type of content. If you are doing something interesting or exciting, then consider posting about it so that they can see it.
Don’t worry too much if your post is ‘off message’ – experiment, play around and see what works for you.
Lots of things work in live streaming – people love to feel voyeuristic so try to experiment with different kinds of content and cater for the people who have watched from the start and the people
who are just tuning in.
Think about the best structure for your content:
- Always focus on providing quality
- Ask people to subscribe
- Invest in a good camera phone
- Acknowledge your viewers by name
- Watch others to see what they do
Live streaming is a completely open market. There is so little competition here that almost every time you go live, you are likely to come away with new followers and subscribers. This is your opportunity to get ahead of the competition and to build a huge audience before others catch on.
So get involved and start creating live content!
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