Blogging goals are all about your expression, social media is all about how and to who you share what you do.
Most people are trying to achieve their blogging goals along with their day jobs so that someday they can live their dream of a blogging life. Everyone has a unique writing style because everyone is an individual. We are attracted to people for who they are. (branding) You need to be YOU and create this unique recognition and reputation for yourself. This does take time to do.
Here Are 7 Steps To Help You Achieve Your Blogging Goals In the Year Ahead
(“The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”- Business Dictionary) Read more: on the definition.
Your Brand Is All About Everything You Do In Your Business:
– your consistency (followers like to be able to find you on a regular basis)
– your authenticity (no one else is quite like you, you are unique and so is your content)
– your core values (benefit your prospective clients get from engaging with your content)
– your professionalism (the competence or skill expected of a professional blogger)
2. What Is Your Content Marketing?
Your blogging goals are a way to become recognized by your ideal customers by producing and the publication of great information that builds trust in relationships. You know – “That know, like and trust factor.” KLT. Content shapes long-term connections between brands and consumers. Content-led by Social Media planning.
If you have already mastered the basics of Content Marketing, such as starting a blog or making videos or podcasts, then you know what content marketing is about. If you want to take success online to the next level: use actionable tactics that you can put to work such as…
3. Social Media
Social Media is valuable for blogging. Blogging goals are all about when, where, why, and how. To do all this you should be firmly anchored in your blog’s priorities. Make sure your social activity maps (where you share) tied to your buyer personas. If you’re a B2B brand, you’re likely going to be spending a lot of time on LinkedIn. If you’re a lifestyle brand, it’s probably going to be more on Pinterest, Facebook, or Instagram. You will never see crafts on Linkedin or whitepapers on Pinterest.
Some people are more visual, while others like to read. We all have different learning styles. Repurpose your content to reach your audience on their own platform of preference. For example, take your most popular blog post and turn it into a nice video. I use Lumen5 (free) to create a video with music and images to go with the content. You could put this video in the article itself adding interest so you get less bounce rate, or it might do well on Facebook and Twitter and so on.
It’s important to get that mix of Social Media marketing correct. Where does your target audience hang out? Master one social platform at a time and then move to another. It’s quality, not quantity that rules Social Media.
“The secret to getting started is breaking your complex & overwhelming tasks into small manageable tasks and then starting on the first one.” ~Mark Twain
4. Advice for the New Year – Get a Mentor
The biggest thing that kept me blogging and growing this year has been having a mentor. Lesly Federici. The owner, and leader of PAC. Power Affiliate Club. Without that support, I would not be the “Expert Blogger “I am today.
There are many ups and downs in the blogging world. Plenty of moments when I just did not feel like my motivation was strong enough.But my mentor has helped me through many mindset challenges and blogging struggles. Having a person you can talk to about blogging with has been my lifesaver. This is just what PAC is all about.
Most people do not understand the online world or blogging. Marketing with funnels, blog posting and products are foreign to them. Having that one person that can support you, or to bounce ideas of, is just perfect. If not a mentor, (usually you pay for one). My suggestion to you is to start the new year and look for an accountability partner or a blogging buddy
5. How To Find a Blogging/Accountability Buddy
This can be a friend you know, who is also interested in blogging or someone from PAC.
You can help each other generate ideas, grow and create content. If you need someone to write a post for when you will be away or you are sick. If you have been in PAC for some time now you are quite familiar with the people and their writing styles. Simply email them and ask if they would like to be your blogging buddy. It is not a requirement only a suggestion that you have a blogging partner. An example email could look like this. Send out a few and see who is interested.
All the best to you in the New Year ahead.
I am contacting you to see if you might be interested in this idea that I have about having an accountability partner for our businesses. I know what we have similar type blogs and Facebook groups. What I would be interested in would be to post on each other’s blogs at an agreed time period, admins for each other’s Facebook groups. Perhaps a meeting at an agreed upon time schedule. Just some help as needed. If you would like to do so please let me know.
There are all kinds of ways to blog. Over the holidays I was visiting Indigo/ Chapters (bookstore) and I found a great book. “Eat That Frog” by Brian Tracy about establishing your goals, great for the New Year.
Start with writing your to-do list for the next month. Carry on with a list for the week, and then a daily list. Things will overlap, simply move them to the correct to-do page. This is easier to do online rather than on paper. You can also check them off as you do them. I like to use Airtable to do this. You can list by a table or a kanban (separate areas) It’s free and you can incorporate a buddy as well to whichever section you like. This would be great for your accountability partner.
Prioritize when thinking of which goals to work on first ask yourself these questions.
- Are the goals you have right now realistic?
- Would there be some goals that haven’t helped that you could let go of?
- Which goals have more priority over others?
Goals represent the big change or result you want in your business, the social media systems represent each planned step you take towards the big result.
When you break your blogging goals into social media systems they become a habit. When your system becomes your habit your blogging goals no longer take much effort to achieve.
Monday – Draft and outline – gather research – 30 mins
Tuesday – Wite outline draft – 1 hr
Wednesday – Reread, edit/proofread – 30 mins
Thursday – Final edit Add to article list on Google – 30 mins
Friday – Social Media for articles – 30 mins
Saturday – Reply to comments – 30 mins
Incorporate help in the form of a mentor or blogging buddy as part of your system this new year.
Create systems into manageable daily, weekly and monthly actions and they will keep you working towards your goal.
Wishing you all the best in the New Year with your blogging goals. Happy New Year!
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