So I have a big SEO question for you and it is this. When you add internal links on your blog do you set them to direct to the article on your site or to open in a new window or tab?
And what about your external links? are you making the SEO mistake of bouncing members out of your site?
I have never found a definitive answer on these linking questions.
All I can give you is my thoughts on what I do and why I do it.
What I can definitely tell you though is that if you add external links to another site and when they are clicked the visitor leaves your blog for the blog linked then you are making an SEO mistake.
And the reason I say that is that there is an SEO ranking factor based on the time someone spends on your page or site.
If someone spends a long time on your site then it is clearly a good article and Google takes notice, if your visitor then clicks through to another of your pages from an internal link then even better.
But if they click an external link and zoom off to another site so closing yours then your not going to have a good “time on page” stat.
So when you externally link out to an authority site or resource you should always make external links open in a new page or tab.
This keeps them on your page and just gives them a second page to review when they are ready.
If you are not doing this then you are making a big SEO mistake.
So how do you fix this SEO mistake if you are making it?
If you have an established blog and just never really thought about the implications of just diverting away then you could have quite a headache to fix all the external links on every blog you have written because you would need to add the code below to every link that you want to have open in a new window.
<a href=”https://www.yoursite.com/” target=”_blank”>YourSite.com</a>
Now to manually put this right is quite a job but there is a very quick fix.
The downside of this fix is that you will need another plugin called Open external links in a new window (no affiliation)
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