When we talk about building influence with hashtags we are really talking about using them in a way that drives traffic and engagement to the content that we create.
So for example, I write and publish an article on how to grow your followers on Instagram. Popular hashtags you could use for a subject like this would be #Instagram, #Instagood, #Followers … you get the idea.
Well, this is great but what if you could use hashtags in a way to not only grow your engagement and views but to also build your brand
So, as well as using the above tags what about using tags specific to your brand. This is a Power Affiliate Club article so i could use #PacClub or just #Pac. When you use hashtags you group all relevant articles that you create under the tags you use. So if Pac Authors all used
So if Pac Authors all used #Pac or #PacClub then anyone clicking these tags would see all content shared using these tags. The more you use brand specific tags the more awareness you bring to the brand to the extent where you could if adopted make the #PacClub tag, a go to tag to generate traffic. What if #PacClub became THE tag for bloggers to help them get seen?
There would be a certain degree of highjacking going on as bloggers piggybacked your tag or people use the tag just to spam in unrelated content. But at the same time, you will get people asking “well what exactly is PacClub?” And of course, these investigations would have a positive impact on what we do here in #PacLand 🙂
[tweet_dis inject=”#PACCLUB #PAC #PACLAND #BLOGGING”]QUESTION – Do you use brand or site-specific tags when you social share?[/tweet_dis]
I occasionally use #Infobunny on Twitter and Instagram
Let me know in the comments below, I’m interested in finding out how you use hashtags for your blog or brand.
Regards Dexter
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this is a very nice information on brand building, this article is very useful and have a lot of information which will help in creating our brand awareness thanks for sharing it
Dexter,
I am forever forgetting to use hashtags. So I share about an important event, a course, a live interview, and I do not include hashtags to help interested people locate the posts. Maybe your blog post will remind me to do that more often. Everything is habit, and my habit is to just get the post done and post it across my social media platforms.
Thanks for the reminder.
Warmly,
Dr. Erica
Thanks Erica, im about to write an article on how optimize images you use to carry tags to Twitter and Pinterest.
That sounds really useful.
Hey Dexter,
A great reminder for me to use more hashtags. I was in a great habit of using them but kind of dropped off. Now, after reading this, I’m mindful of the importance of it.
-Donna
I’m in the process of writing an article that shows you how to optimize images so that tags carry over, so Pinterest pins will carry your chosen tags automatically 😉
I used to use the hashtag #sueblimely (my blog name) but haven’t since I started to try and get my real name noticed instead. It’s interesting how using lots of hashtags is usually frowned upon but not with Instagram. I can’t quite get used to that.
Instagram is a strange beast. It’s about getting the max likes really and in this case tags are just categories to post to.
Hey Dexter, I mostly use #faithworks on Twitter and my Fanpage. Probably should use #’s more. Thank you for the information.
I use hashtags as keywords for a post or article. I am sure that I can use them more effectively. I believe they work, often I have likes from people or businesses who I am not connected with.
They do work well depending on where you use them. Completely pointless on Facebook when the algorithm goes right over their head and doesn’t show your audience your content anyway.
Hey Dexter! Awesome share my friend! I really never knew a whole lot about hashtags until I started using Instagram more. It is a great way to grow your followers as well as your brand..
Great Share
Thank You
Chery :))
Yw
I have no idea what hashtags are for!! So no, I don’t use them!
Enjoy the journey!
Just think of them as categories so #flowers is a tag that you can use to categorize your images of flowers. Then when you go to that tag your see everything you tag and every other post tagged under flowers, hopefully, flowers 😉 Tags allow social members to search for content and allow you to add your content so its found on those searches.