Content Brainstorming: Six Ways to Find New Content Ideas

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Content brainstorming is a huge part of being a successful blogger.

You want to be seen as the go-to person for your community, so you will always need new ideas and content to share with them. But, at some point in your blogging career you will likely feel as if you’ve run out of things to write about. It’s not uncommon… it happens to every blogger at some point. And that’s where content brainstorming and knowing how to find new ideas comes in handy.

Here are six of my favorite ways to find new content ideas for my blogs.

Pay attention to what’s happening in your niche

It’s important to know what’s going on in your niche and what your competition is talking about. Don’t just rely on your Facebook feed to tell you what’s happening in your market. Visit influencer’s blogs, other niche forums and Facebook, groups to see what conversations are going on. Take time to check out YouTube for recent videos on your topic, and Pinterest and Instagram to see what types of visual content are being shared.

Tip: Most of these sites will have an RSS feed that you can subscribe to. Use a tool like Feedly to capture feeds and collect all the sites you want to pay attention to in one place. Then take a few minutes each day to check your feeds and see what’s going on. You’ll get a daily snapshot of what’s happening in your niche and can curate and share this with your audience.

Pay attention to current events

What’s going on in the world that might be of interest to, or have an effect on your readers? How can you use the latest news topics to come up with content ideas that resonate with your audience?

Here are a couple of examples for you:

Example #1 – Weight Loss Niche

If you are in the weight loss niche, you will want to pay attention to the health and lifestyle sections of the news. If a new diet breakthrough is announced, you could create a post about it and offer your opinion. You could also play “devil’s advocate” and talk about why you think it won’t work. Another content idea for talking about a new diet breakthrough would be to talk about the food choices it entails and offer recipes that would work.

Example #2 – Personal Development Niche


There are so many ways you can use current events and news headlines within a personal development niche. If we stick with the diet breakthrough from the first example, you could use this on a personal development site to talk about how a change in diet can affect your productivity and motivation.

Another topic that you might look at for personal development is tech gadgets. How does the latest app or gadget affect your productivity? Your health? How does it help you grow and be a better you? Or does it?

Don’t be afraid to offer up contrary opinions. Your audience reads your blog because they want to know what you think!

Check out shopping sites

You can come up with amazing content ideas by searching shopping sites like Amazon. It’s been said that Amazon in the biggest search engine in the world for buyers, and it’s true! Browse the best-seller and new product categories for products your audience might want to know more about and write reviews on them.

Most niches have specialized shopping sites as well, and you can often find products to review there that speak directly to your audience’s needs. For example, my son is a huge cycling fan. He builds and repairs his own bikes, and is always looking for new products and new kit to wear. He can spend hours on a cycling shopping site checking out new products, but when he’s ready to buy he goes looking for bloggers who have reviewed the products he wants to buy.

Tip: Sign up for an Amazon Associates account and/or a niche shopping site affiliate account and add links to the products in your post. You’ll save your readers time in searching for the items, plus you’ll add a stream of passive income to your blog.

Use the search function on social media sites

Have you ever used the search function on Facebook? It’s an amazing research tool that can give you insights into what others are thinking about and talking about.

A typical search results page on Facebook will give you groups, pages, photos, products, videos, posts from friends, featured posts (that people have paid to promote), public posts and links. That’s a ton of research and a ton of new content ideas!

The screenshot below shows the first bit of what turned up when I did a search for “keto” (short for ketogenic diet):

example of Facebook search results

Start your own Facebook group

The absolute best way to find topics your audience wants to hear about is to ask them, and the best place to do that is in a community where you can do just that.

Starting your own Facebook groups gives your readers a place to gather and build relationships with you and with each other. It also gives you a place to share resources and ask the questions that you need to in order to create the content that will help solve their problems.

A great example of a working community is the PAC – Power Affiliate Club Blogging Community group. If you’re not already a member, you can join us here.

Listen to the conversations around you

Last, but certainly not least, listen to the conversations going on around you. Every conversation you have with family and friends can contain content ideas you can use on your blog and in your business. Keep a running list of ideas and expand on the ones that are a fit for your audience.

Tip: Always keep a notepad handy to write down ideas, or use a tool like Evernote to clip ideas that resonate with you and that you can use as a starting point to create content of your own.

Finding new content ideas isn’t hard to do. The trick is in turning those ideas into useful content that catches your readers’ attention and solves their problems. The last thing you want to be known for is providing “fluff” content and wasting your readers’ time.

I hope this post has given you some ideas for coming up with new content ideas. For more new content ideas, grab your free content brainstorming checklist here.


PS. If you enjoyed this post, please comment below, like and share this article. Thanks!




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