Copy and Copy-writing Tips
What is Copy?
Some people are intimidated when they hear the word “Copy.” The reality is that we are using copy every day when you go out and order our food, in your business, at work, at home, with your kids, your spouse, your friends…
A copy is everything we write, say, and read. We can even use it in our thoughts. We have to be aware of how we say things and what is the outcome of our words.
So there will be no case of “She said …He heard…”
Here is a simple example of using and approving your copy…
Let’s say you’re at a meeting. But, you’re not entirely satisfied with the results of it or the conversations that went on. You start thinking: “I should’ve said this instead of what I said…” This right here it’s you thinking of approving your copy.
When you talk to your kids, let’s say you want their room to be cleaned once a week. If they don’t buy your offer, you know that the approach you used has to be changed. So next time you’ll represent the same offer differently. You do want the same outcome and the same offer But you’ll change the wording of your offer by adding something you know your kids would like – you’ll add a trigger, that will make your offer irresistible.
Live and learn, right?
It helps if we’re aware of how we say things and how we frame our thoughts. It takes practice, time, and some mistakes but once you are aware you can control it by quickly rephrasing your sentence.
Before anything, you want to position yourself as an asset not a liability. Keep your cheerful and fresh attitude everywhere you go.
Let’s talk about Copy-writing
What is Copywriting?
Here is something that the seasoned direct response copywriter Doug D’Anna said about the process of copy-writing.
- The number one secret is to know your audience.
- Find out what they want.
- Make what you’re selling, match what they want.
The power of One!
- Keep it simple! You want to keep that “Big Idea” a singular concept. Distraction is all around us.
- Avoid the all you can have buffet approach. People get overwhelmed and confused. And we all know that confused mind doesn’t take action.
- The more you can ask your prospect to do just one thing, the better result you will have.
The 4 P’s of Copy-writing
- Promise….what is the “Big Idea? What is the promise of your promotion?
- Picture….paint a clear picture of before – the desire, and after – the solution.
- Proof….back up that emotional impact with logic and credibility.
- Push….ask for the sale or the action.
Don Mahoney’s Secret Copy-writing Formula
- Get the prospect’s attention
- Keep their attention
- Make it impossible to refuse
- Compel them to act
Read Your Copy Out Loud
Now Go Crash it!
Till Next Time,
Take Care & Stay Cool!
**SHARE & RETWEET, Pin It, Like It, Google+ It…And Comment Below!**