Are you ready to start your own community group?
In the last months, I’ve been taking advantage of Facebook groups for promoting much more than my blog’s Facebook page. Truth is, my Facebook posts were rarely seen by anyone so Facebook groups brought me a much better return on (time) investment. I’m part of various groups, some of which have daily promotion threads, others have weekly share days that I make sure to take advantage of.
Before you start your own group, do your research. Find out about all the different types of groups there are. The best are established Evergreen types of groups…
After many years on Facebook I have found the best way to really connect on a higher level is with Ever Green Groups that have been on Facebook for years. They are successful for a reason. They really make a connection with people and build real relationships online. They have real engagement and meaningful communication between the admins and the members.People make life long friendships in these successful types of groups.
One of these variations on a group – Master Mind groups.
If the idea of meeting with a few people once a week feels daunting to you, there are all kinds masterminds, they come in all shapes and sizes.
I can tell you that, from my personal experience, there is nothing more transformational than getting together with a group of other entrepreneurs on a regular basis discussing what works for your business and what didn’t work. The regular meetings also create great friendships.
A mastermind group gives you a place where not only do I have to present ideas, I have to explain why you think they’re good. Sometimes accountability works wonders, others opinions are invaluable.
If you are real, a person who genuinely cares and makes an effort to build real friendships. You will want to learn about your new members and there maybe something you find out that you personally are interested in.
When you show that you care and are not just interested in “what’s in it for me” people can tell that and you do make good friends in a community.
Groups in General To Avoid
There are good groups that help their members and are generally helpful. However there are also the terrible groups, plain ridiculous spam types groups. Let’s have a look first at the really bad types of groups. You know the ones, all they are, are link fests.
People join Facebook…join a group, or groups.
And they get SO EXCITED about their opportunity they’ve just joined and they think that they need to tell everybody “look at what I’m promoting!”…
Everyone screaming ” buy my product,” with an outbound ink. Some use bots that will post to hundreds of groups. They just don’t get it! The Group owners or admin seem to have disappeared because they don’t want to look at that either. It can take over a group quickly if the admins don’t stop it.
Google does not like this at all. You should not be putting outbound links in a group. No one gets anything from them.
Middle Types of Groups
In the middle are the groups that are just well…just good. They may have a lot of people signed up to their group, but are they engaged with the members? Is there a real sense of community?
One article I have found on the 17 groups to join
Excellent post, the author added new groups to his popular article.
Note: Manually share your posts to Facebook, instead of using a scheduler because Facebook penalizes anything that comes from places such as CoSchedule, Buffer, or Hootsuite so it’s less likely your followers will see it. Post manually.
Well Established Evergreen Groups
I have found the best way to really connect on a higher level is with Ever Green groups that have been on facebook for years. Really making a connection with people and building real relationships with real engagement and meaningful communication. People make life long friendships in these successful types of groups.
Just be real, be a person who genuinely cares, and makes an effort to build real friendships. You will genuinely want to learn about your new members and there may be something you find that you personally are interested in.
When you show that you care and are not just interested in WIIFM “what’s in it for me” people sense that and can tell that. You do make good friends in these types of communities.
If you ask the right questions, you might find that many of the community members are struggling and they need your help. Someone they can trust to help them. You find something that you may have in common which is always pretty great, just talk to them as you would any friend offline.
A really exceptional group might have the desire to succeed, this doesn’t end when money of any amount is obtained. The freedom from constraints such as a day job gives the opportunity to being the best you, you can be. Elevating your being. Growing your desire to succeed, to better your life. It could be the opening for an incredible life style, with spiritual and personal growth. Build your community, step up and stand out.
Here is an analogy. (a comparison between two things, typically for the purpose of explanation or clarification): If you had a stall at a mall and you were selling say -Green hats.
Thousands of people go past your stall. At first they are not interested in you and your green hats. What do you do? You want to narrow your focus to people who are looking to buy green hats. They may also want green coats or green boots. They will pay a lot for these, because no one else is selling what you do. The way that you do. You are unique and you attract people looking for your style and method of selling Evergreen Products.
When you have a Facebook group you are removing the barriers. Rather than someone opting in with their precious email addresses (we all have way to much email)! With a group – They just click to join. It’s far easier.
You get to know them personally and they are much more likely to join your business than just someone in their email box that they don’t know. It’s so much more personal.
In your group you can add files, interesting things from blogs, sections or pages and you are able to contact them. It’s more like coming in the door for a chat. A real community. It starts slowly, one person at a time.
People will comment and build you up. Those who don’t like it just vanish. As it grows, so do you. So does your knowledge. So, your goal is ALWAYS going to be the same …you want to build : K LT with your members. If you are sincere and genuine, this will happen very naturally. Once that happens, your members will become more active in your community and maybe, just maybe…they will also want to work with you outside of your community and may join your business or buy your products or service… People buy from people they know, like and trust.
So, I encourage you to start your own community today and reach out to people in a “Evergreen” way and you will be happy that you did. Successful groups show this is the way to succeed…
When you do, you will find that there are some basic steps that you will need to learn and follow. So make that decision to get started and the commitment to being there every day. You will be seen as a Leader and a trusted source of information and VALUE….
Once you create your group and start to invite people, you will have potential new members request to join your group…” You may need to have some guidelines drawn up Guidelines for the group. What ever you see as relevant.
- ** DON’T create your group and just add people without their PERMISSION.
- ** They will just leave ( if they’re smart marketers ) and certainly NOT engage.
Once you start to receive requests…you enter into stage #1…
So, this is your opportunity to step and become a Leader, a person that is looked up to and respected, so it is important that you are supportive, encouraging, motivating and positive, so you set an example as someone that can actually be a guiding force in their lives.
I have been lucky enough to find some really great groups on Facebook. First I started with:
Gavin Montford’s group “Networking Superstars” a marketing/teaching type of group. The people I met there ended up having their own groups that are now Ever Green.
Nicole Hanchi’s group “Social Media Marketers”. An excellent teaching group with great engagement. I am affiliated with the PAC for bloggers and affiliate marketers.
The PAC or”Power Affiliate Club” for bloggers and affiliate marketers. PAC has different types of groups you may join. A Mastermind group and several others on blogging and affiliate marketing. I am happy to be the welcome coordinator at PAC. This Evergreen Group is not an old community but a vibrant and exciting one with successful bloggers and marketers. Headed by Lesly Federici and co-founder Monna Ellithorpe.
A friend from PAC, I am a member of Marc Korn’s group “Success One Day At A Time” Another excellent engaged group.
Also from PAC I met William Otoole and I am affiliated with his group LMU “Life Mechanics University”. They have several excellent marketing groups, free and paid.
Each group is unique and very specialized in helping it’s members success online. They have become my very good friends and colleagues and I am so very grateful for having met them and hope to continue with these excellent Evergreen groups.
To Your Success,
If you found VALUE in this article, please share it with your community. Thanks!