One thing you cannot disregard as an online marketer is SEO. Whether you like it or not, this is essential in some form or other to get ahead. Social SEO is something that has evolved over the past few years and is a vital part of any marketing strategy if you have a blog or any other web property.
Social media, being so popular these days, and at the forefront of a lot of marketing ideas and plans, is something you need to use in your daily marketing efforts, which should include SEO. So how can you get the best from your social media and SEO?
SEO And The Social “Stack”
You may know about “tiers” when getting links back to your site. If you don’t, it’s simply where you get a link from an authority source to your site, which is tier 1, and then you get a link (or several) to that authority site post, which becomes a tier 2 link. You can “ramp” this up with more tiers. Essentially, the social SEO “stack” is a form of tiered linking. Let’s take a look at this example using Facebook, Twitter and Pinterest:
You can, of course, use Linked in, Instagram, Tumblr, Google plus and other properties to set up similar linking strategies. Like so:
With sites like Facebook, Twitter, Pinterest and Google plus having domain authority of 100, you can see how some of that authority can be transferred to your site. The important thing is to mix things up so that you have different social properties linking to your posts / site in different orders. This does help to “naturalize” the way this all works.
It can be a time consuming task to do all of this stuff, but it is a proven way to increase your own site’s authority. I have seen rises of 7 points in DA (Domain authority) in just a couple of weeks by adopting just ONE method of this strategy.
One of the best ways to get this done is to set it up in IFTTT and let it run automatically. The links flow to your posts and from social media to social media when you add a new post. If you feel this is all too much for you, I can offer you a bespoke service to set all this up. Contact me via my PAC member page HERE and I will arrange a short consultation with you.
In certain niches you may find that your site will rank quickly with just this valuable strategy, but there are no guarantees of this. It is an essential part of an overall SEO strategy to help to “power up” the authority that is so important to your site these days.
If you have more than one site, this is important for each site you have. Also, the social media pages (not usually profiles in the case of Facebook, but pages) will need to be relevant and as niche specific as possible to get more authority to be passed through. This linking should also help any SEO to your social media accounts too.
Social SEO is very important and can help you gain some authority quickly when done correctly. As I said earlier, it is an essential part of an overall strategy and rarely something you can solely rely on to get ranked 100% of the time.
I hope you found this useful. If so, please share and comment.
Remember to check out my PAC member profile too – Click Here.
Thanks
Barrie
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Every time I do have a new blog post I share it on social medias such as twitter, Facebook, and Pinterest. People nowadays are gaga over social media pulpits that they keep on updating and creating active engagements more often to these platforms. This makes them the most practical way to convey the business’s message and objectives, which will reach to a wider and large-scale audience .
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Hi Barrie
I did not know anything about Social SEO till I read this pst and you are so right when it comes to building quality links with Social Media.
Thanks for sharing your insight on this issue including the IFTTT tool. Take Care and have a wonderful week.
Ikechi Awazie recently posted…Why You Shouldn’t Throw Any of Yourself Away
Hi Barrie,
IFTTT is a great tool, what I love about it is that you can set it up just the way you like it and it will post the image not just a link to the image, this is as automated as I get.
Thank you for sharing!
Emi recently posted…Starting New Business
Yes Emi. I keep finding more and more to do with IFTTT.
That is great info Barrie
I put it into my group where I’m going to be talking about shopify marketing I think that would work brilliantly there as there is a lot of visual marketing going on.
I want to get a back to you to get those IFTTT formulas set up but I need to organize my pages first
May 2016 be wonderful to you
Mary
Mary Sloane recently posted…Facebook Direct Leads⦠Game Changer
Thanks Mary. I hope you find this useful for your group too 😀
Barrie
Hi Barrie,
that was interesting… I have not used IFTTT at all, but I have a social system set up for automation. I use onlywire for automatic blog syndication and buffer(paid) where I load posts to syndicate to all my FB, Twitter, G+page and Pinterest, and then link to my FB group. I also use latergram for Instagram and Viralwoot for Pinterest.
But I think you are talking setting up chains here… does buffer count as a link in the chain?
I just watched your IFTTT video, and will go back to get it straight in my mind.
I must look into this more, the next stage of my social marketing!!
Thanks Barrie 😀
~ Jacs
Jacs Henderson recently posted…Merry “Social” Christmas!
Hi Jacs. This “social stacking” is literally like setting up a tiered linking system, with the first link going to the “money site” (Blog post) and then other properties linking back to the social media post. IFTTT gives the opportunity to directly share between properties and make up this type of “stacking” system. You have to be careful when using one account because you could end up with a “loop”. Better to have possibly 2 or 3 different accounts to enable different methods of sharing. Buffer works in IFTTT, but will only link to a Google plus page not the profile. Because IFTTT also allows sharing to wordpress.com, Tumblr, Weebly and Medium as well as Google drive and other useful resources, you can set up a lot of “stacking” in one account without forming a loop.
Best thing is. It’s FREE! 😀
Hi Barrie,
This is one of the useful post I have read this year. There are other sites I use to share posts on social media, but I will try IFTTT.
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Thanks Ernest. When using IFTTT be sure to mark down your recipes in a spreadsheet or write them down. Then you can map them out. I made the mistake of posting Tumblr to Facebook and another recipe of Facebook to Tumblr and ended up with a constant “loop”.
Because IFTTT is free, it’s a great way to get some authority into your blog from the high authority web 2.0 sites.
Check out my short course on IFTTT. The link is on my member page.
Barrie
Hi Barrie, I’ve used IFTTT for a few things but not the way you talk of here. When you say “from social media to social media” do you mean you don’t post directly to each network. For example do you mean you might post a link to a blog post to Facebook, then using IFTTT post this FB link to Twitter?
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Yes Sue. You can post from Facebook to Twitter and from Twitter to Pinterest. You may need more than one IFTTT account to arrange the other links because you will end up with a “loop” if not careful. Google plus is the one problem, but you can connect buffer to a google plus page, which should be ok and then use IFTTT to post to that.
Thanks Barrie,
That’s a useful post and a reminder about IFTTT – which I set up a while ago, but need to revisit! Anything I can automate is great because, as with most small businesses, time is at a premium.
Joy
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Glad it was useful for you Joy 😀