Let’s start this article with a question. What is Pinterest?
Well, it is a social site, right? well yes, but it is so much more than that. Pinterest is a social site crossed with a search engine. Yes, that’s correct it is a search engine. And just like any other search engine, Pinterest takes our content and ranks it on a “best first” basis.
Google search has a complicated algorithm that ranks the content on a “best first” basis as well. It takes the content that best answers the users search inquiry and ranks it accordingly.
So now that you know that Pinterest is a search engine just like Google you can start to optimize your account so that your pins start to rank.
Pinterest SEO – Smart Feed – The Basics
The Pinterest algorithm is called “Smart Feed” There are three different content pools of content that your Pinterest home feed is drawn from:
- Repins from users you’re following
- Related pins
- Pins from your interests
Pinterest takes content from each of the three Smart Feed pools and adds it to your home feed based on the following factors:
Domain quality is Pinterest’s idea of the quality of your website. Pinterest’s Smart Feed can see how popular pins from your website are. It learns very quickly whether your site is a source of high-quality content over time.
Pin quality is determined by the popularity of your pins. If lots of people “repin”, “like”, and hit the “Tried It” button on your pin, Pinterest will view that engagement as an indication of a high-quality pin.
Pinner quality is Pinterest’s estimation of you as a content curator. Google uses trust as a factor for ranking content and so does Pinterest. Does Pinterest trust you to curate the best and the most relevant content? Or not?
Pinner quality is largely based on how well your content is received. Do you have influence over your visitors? Does your content receive a lot of repins and likes? Do you pin content that Pinterest already rates as high quality? Are you an active Pinterest user? How often do you pin?
Relevance is how closely your pins fit your audience’s overall interests, specific searches, and recent search history. This is where optimizing your profile, boards and pins come’s into play. You need to set up your Pinterest SEO.
So now we have a basic understanding of what Pinterest is and how it ranks our content, let’s move on to how we can set up and generate masses of traffic with Pinterest.
How Optimize For Smart Feed
Domain Authority is a ranking factor based on your site’s influence. It is Pinterest determining how good your site is. To increase your domain authority you should convert your account to a business account if you haven’t already. You should then verify your site with Pinterest and you should then also add markup to your site to implement rich pins.
Verifying your site and implementing rich pins is a very simple process if you are running Yoast SEO on your blog. For full instructions on how to verify your site and add rich pins check out my Pinterest Traffic Generation Guide over on Infobunny.
How popular are your pins? Create pin-worthy images on your site. Article titles and sub-headings need to leverage your readers to pin your images.
Are you a great content creator? Are you creating stand-alone images just for Pinterest? Do you pin images on a daily basis? Are you consistent?
Finally, we get to the Pinterest SEO section of this article. Keyword relevance gives us a big opportunity to optimize our profile, boards, and pins for SEO. Pinterest shows pins based on a users search inquiry. So knowing this we can set up our profile with keywords. Make sure you have one of two keywords in your account name and then you have a keyword based description for your bio.
Pinterest boards should be keyword based. Your board description should be loaded with keywords. Your pins should also be loaded with keywords. If you are smart then you will have already optimized your images on your blog to incorporate a description of the image and 3 or 4 hashtags. Pinterest not only used keywords to determine if a pin is relevant but also now offers hashtags that when searched show a relevant feed for the hashtag search. If you have implemented rich pins as suggested above then on every pin a visitor makes on your site an additional description is sent to Pinterest and pin relevant information is shown next to the pin. Think of rich pins as being very similar to schema markup.
So as you can see Pinterest has a lot of very similar characteristics to that of Google search, once you realize this it becomes a lot easier to set up your Pinterest SEO and start to rank and generate traffic with Pinterest.
Hope you have found this article useful. If you have any questions then please leave them in the comments section below
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