Having a group or community can add new life to your business.
I’ve been having a lot of fun lately growing my Facebook group. And as a result of that, I’ve also seen a great deal of growth in several areas of my business.
Having a group gives you an easy way for people to know, like, and trust you. It also gives you a way to find out what products people really want, and a built-in community that likes you enough to want to promote those products once you create them.
But, don’t get me wrong. Having a group takes work. It’s definitely not a “set and forget” thing. But it’s so worth it in the end, and here are six reasons why.
Reason #1 – You have direct contact with your audience
And direct contact with your audience means a ready source of research for you.
There are two ways to do this.
The first is by having your own group where you interact with your own audience of customers and prospects. You get to build relationships with the members and find out their wants and needs so you can tailor your offers directly to them.
The second way is to participate in other people’s groups. You may not be able to do direct research here, but you can watch and listen and participate in conversations to see what people in other groups beside your own are wanting.
Reason #2 – You get better engagement than any other medium
It’s a lot easier to engage with people in a group, because the expectation that there will be conversation is built in to the whole idea of a community. It’s a much better way to engage than through your blog comments, or even your email list because it’s more casual and real time.
That doesn’t mean you shouldn’t be building your list. It means that you want to have your group members on your list, and your list members in your group.
Reason #3 – Having a group increases brand awareness
Having a group is almost like having an instant testimonial base. Your customers and your prospects will both be in the group, and that will make people who haven’t bought from you yet more aware of your brand.
It’s another way to build the know, like, and trust factor of you and your brand.
Reason #4 – It’s a low-cost option for business growth
Right now, you can start a group on Facebook for no cost. It’s a great platform for growing your community with little in the way of investment except for your time, and maybe a few ads if you want to go that way.
The biggest thing with starting a group is that you must put in the time and energy to engage with your audience and provide them with reasons to keep coming back.
Reason #5 – It’s a great place to teach affiliates
Having a group is also a great way to train affiliates. So many people want affiliates but don’t offer any type of support, other than the occasional swipe file. When you have a group dedicated to your affiliates, they get more direct access to you, a safe place to ask questions, and a way to network with each other too.
Reason #6 – Your group is a great place to find JV Partners
When you have a group, you don’t just attract customers and prospects who want to buy your products. It’s also a great place to attract people who might want to do business with you.
Joint ventures are great ways to expand your audience and being in a community – whether you own or someone else’s – where people have different but complementary products is a way to build relationships with people who might want to collaborate on a project with you.
Just as an example, I am a participant in a private business building group, and we recently did a joint venture where everyone contributed a product to a bundle sale. It was the most successful product launch I’ve ever been a part of, and it never would’ve happened if I had not been a member of that group.
I hope I’ve given you some food for thought as to why you might want to start a group for your business. It doesn’t matter what niche you are in, everyone is looking for a way to connect with others – that’s really what social media is all about. If you give them a reason to join your group, you can build a community as you build relationships and people begin to know, like, and trust you.
Whether you create a group of your own, or participate in someone else’s group, you are opening yourself up for more direct access to and from your customers and prospects. And that can only help increase your business and your profits.
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