Honestly, why create a Lead Magnet that’s boring, has no “juice” to it to grab a visitor’s attention?
I know you’ve seen them – “Sign Up for My Newsletter”, and that’s it. Seeing something like this immediately propels me to click on the “X” in the top right, or bottom right corner to close the pop-up.
If the invitation is on the sidebar, I usually ignore it.Why? Because there’s nothing of interest to capture my attention to sign-up for future emails. Or is relevant to what I may be looking for.
There are so many websites , probably including mine (which I’m changing), displaying boring Lead Magnets that don’t entice, only repels. Certainly not something I want to do – nor you.
The following is taken from a “Mini Workshop” PAC held in the PAC Community. So let’s explore the “Lead Magnet” and why you want to think like a visitor instead of assuming they’l like what YOU like – wrong.
DAY 1
Alright… are you ready? LEAD MAGNET CHALLENGE. Here is the schedule: I post information to learn the elements of a GOOD lead Magnet design. Thursday YOU create a NEW Lead Magnet and post on that day here in the group. Friday critique and suggestions, Saturday the FINAL Lead Magnet you create for your blog. We’ll have a winner based on how many “LIKES” you get on your Lead Magnet Image posted on Saturday. Open this thread for more info…
Understand the PURPOSE of a Lead Magnet: collect emails, build relationships, SOLVE a problem, promote your products. But to have a successful Lead Magnet, you need to offer something of VALUE to visitors. Day 2 is “GO DEEP” into thinking like your customer to guide you in creating a good Lead Magnet
Day 2
Creating a Lead Magnet for your blog takes some DEEP thinking on your part. Offer ONE, SPECIFIC give-a-way that solves a problem. However, ask yourself a few questions – think like your potential “sign-up” 1. What’s in it for me? 2. Is this something I need NOW? 3. Do I care about this? If you can answer these questions it will help you create a better opt-in (Lead Magnet) Also instant gratification is a factor to consider – is your Lead Magnet easy to access? Here is a great article to give you ideas and why: http://www.digitalmarketer.com/lead-magnet-ideas-funnel/
Day 3
Your Lead Magnet should ENGAGE your visitor. Should be specific and solve a problem. Asking a question is good and can create curiosity – an offer they can’t refuse, Here is a great checklist to guide you in creating your Lead Magnet. http://www.digitalmarketer.com/ā¦/03/Lead-Magnet-Worksheet.pā¦
Day 4
There is no right or wrong … we’re learning! We only get better over time. So don’t be shy .. post, get ideas… share 
š 
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Day 5
GO DEEPER: Tap into emotion. For example – a person sees a sale for a lawn care product.They don’t care about the brand, or the packaging, or presentation. What they care about is “will this lawn product make my lawn look better than my neighbors”. The “INTERNAL” need is to look good, feel good about how their house and lawn looks, to be ADMIRED for having such a green thumb. How will your Lead Magnet tap into an emotional trigger, and “INTERNAL” need? What are the benefits of your Lead Magnet?
Write all this out and see what you come up with … š <3 Ā
This video discusses the WHY you create a “Lead Magnet”. You have to put yourself in the “shoes” of your viewer and offer something of value THEY can use…
Has this been helpful? Let us know if there’s a topic you’d like to know more about, okay? Comment below.
Lesly
Love this blog – thanks for sharing – very helpful information.
This is a hot topic and one people misunderstand and you have explained the process so well. I love the mini-course way of explaining it.
This is a great list to make Lead Magnet a success, however giving emotional touch may cause problem. If someone gives emotional touch to get sales but emotions are both ways, it might happen that someone can get negative effect.
Hi Lesly, Great post. Sorry I missed this class but you’ve supplied good information. It’s taken me a while but I’m finally getting these little pieces of the puzzles to fit together.
With all the great sharing and help from all of the PAC members, one can actually see the way to go.
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That was really helpful. I have some lead magnets that perform quite well but think they could perform much better if I tapped into an emotional trigger and internal need. Thanks for sharing Lesly
Lead magnet is definitely a tool that can help you build email lists and followers. But, one can take advantage of the tools only when he knows how to use it. Thanks for sharing.
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Lesly,
Great article! Besides “deep thinking” how do you recommend finding specific value added lead magnets for potential customers? Do you interview them?
Thanks,
Zach
Hi Zach,
Thanks for visiting and your comment. I think it will always be a guessing game, but the best way I have found is through surveys and asking questions in social media groups, and listening. “Listening” can be done by reading other peoples’ problems that they post in a particular area of interest. Once you do a little research, you can create an offer that speaks to that problem.
Thank you Lesly, for this great article, you didn’t miss anything š
Hi Cole,
Yhank you for your comment and visiting …
Hi Lesly,
Excellent post, you mentioned that one needs to provide value to your funnel for your customers to keep coming back – either it can be solving problem or giving away some item. But how do you retain value over long term? meaning how are you getting feedback from the existing list of subscribers, not just blasting away emails week after week?!
Hi Venki,
Great question. I’m rather “Zen” about all this simply because there’s no way of knowing what people are interested in or like. Metrics will tell you if subscribers are opening your emails. If they are filled with interesting content that subscribers relate to, they will stay with you. You can’t just “blast” emails to your list. They have to be meaningful and provide some information that can help them in their lives. Feel free to come back and ask more questions – here to help and Happy Holidays š
Hey Lesly!
These tips for lead generation are definitely helpful!
If you want to build an email list, a targeted email list, then you must work on your lead magnet. You have to learn more about your target audience and think of the problems they have and how you can solve them. A great way to learn more is to Survey your visitors. Gather the right data prior to building your lead magnet.
That is what I do.
Once you know exactly what type of information your target audience is looking for, give it to them in a simple report. Free reports work great. I just released a new affiliate marketing report on my blog, because I know new affiliate marketers are in my target audience, and I started generating leads from day 1. Of course, you do need to work on the traffic side of things. But it all starts with the lead magnet.
I also get new subscribers to my blog consistently, and I use the “boring” newsletter message. This works great, BUT only when you are consistently publishing EPIC and Super Valuable Content on your blog. When people are amazed at how valuable one of your blog post is, chances are they will definitely want to get updates on your next awesome blog post. If your content is not very valuable and it’s boring and it’s just not making a good impression on the reader, who would want to hear about your next blog post? Nobody!
Successful email marketing starts with the quality of value you put out for your target audience. As simple as that.
Thank you for sharing this Lesly!
Best regards! š
Hi Freddy,
Great to see you and thanks for your comment. I see so many “empty” opt-ins – “Sign-up for my emails”, type (which starting out I did the same), but I have learned your opt-ins must communicate to your visitors offering something they can use… Happy Holidays! and thanks for visiting š
Excellent topic Lesly and it was fascinating following along with the challenge. I’ve tried so many things – free email courses, eBooks, special reports, lists, blah, blah. For me, the eBook has always worked best and as far as opt-in placement, I have them posted in several places my blog but the one that consistently gets the highest conversion is the simple opt-in at the end of each blog post. Still, I believe in the importance of experimenting so I like to read what others are doing so I can periodically try different things just so readers don’t begin turning a blind eye to the forms. Thanks for the inspiration!
Hi Lesly,
Very interesting topic and you made so many great points.
The thing with a lead magnet is, if you don’t do a great job at showing people you really care about them, you’ll be judged as someone not worth following, and someone who can’t be trusted.
There’s no point to throwing a lead magnet to get people on your list if they decide there’s no point in being on your list, or buying your products and services.
So, yes, do a great job, but not at delivering information. That takes way too much work and you end up, as Deborah says, never getting it done.
Plus, people don’t want great info, they want great experience. You can deliver that with a 5 minute video or a one-page checklist.
Connect with people in a meaningful way. That’s what’s important.
-Donna
Hey, Lesly!
What a great post! You may laugh, but I’ve been working on my lead magnet for quite some time. I’m a perfectionist. Is that worse than not caring at all? I think maybe they are about the same! By being too picky, it’s not getting done. š
I am bookmarking this so that I can kick myself into getting a great Lead Magnet together, lol!
Thank you for such a timely post. I really needed this!
Deborah
Hi Deborah!
Great that this is good timing! There’s a real science to creating them, I’m still learning too .. glad it’s helpful š
Hi Lesly,
What a very informative post on the benefit of having the “right” lead magnet to entice your reader or prospect. Great tips! I am always looking for ways to improve my lead magnet, so thank you for this awesome info!! Printed out the checklist as well š
Hi Joan!
Glad you liked it š there are so many ways to create one. But tapping into emotion and solving a problem can be a powerful “hook”. Oh good! The checklist is good …